The company built a billion-dollar empire from CRM following the main idea: deliver software round the clock to people over the cloud. Microsoft dominated the enterprise app market for a long time, but Salesforce reshaped it with cloud offerings, changing the game for older software providers. The two tech giants are archrivals with a long story of struggling for the business software market leadership. Both are aiming to be a comprehensive solution to serve the growing business needs: from CRM technology offerings to robust cloud app development tools to AI-based products. Salesforce & Microsoft are leading players in the platform-ecosystem world, offering serious assets for entrepreneurs and developers alike.
When searching for the development platform, entrepreneurs choose either the simplest one to deal with or the platform that gives access to the very best ecosystem. But beyond the direct connection with your clients, mobile applications are vastly extending software capabilities. People expect seamless customer support along with smooth purchase experience via their preferred means of communication – mobile phones.
Why are entrepreneurs and executives of large enterprises demanding more functionality, more scalability, more mobility today? Businesses can’t grow without nurturing customers, and consumer expectations have changed dramatically in recent times.
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